Christopher Sebela

writer, wronger, rearranger

In this print campaign, the tattoo is struck through by the scar from a post-mortem organ donation, like some kind of redemption.

We wanted to create great interest at all costs, without singling out the target’s current habits or telling people how to behave - just give them food for thought. That’s why we shifted the demonstration to this category of extremist and did not directly feature the audience targeted by the campaign.

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