One journalist called the adverts “worse than not funny”, and accused Mitchell and Webb of “an act of grave betrayal” for taking corporate work. In an interview with The Telegraph, Robert Webb responded to the duo’s critics, stating that “when someone asks, ‘Do you want to do some funny ads for not many days in the year and be paid more than you would be for an entire series of Peep Show?’ the answer, obviously, is, ‘Yeah, that’s fine’”. In the same interview, Mitchell also said “I don’t see what is morally inconsistent with a comedian doing an advert. It’s all right to sell computers, isn’t it? Unless you think that capitalism is evil – which I don’t. It’s not like we’re helping to flog a baby-killing machine”.