Shameless Self-Promotion Throughout History Part 2
In the 12th century, the clergyman Gerald of Wales organized his own book party in Oxford, hoping to appeal to college audiences. According to “The Oxford Book of Oxford,” edited by Jan Morris, he invited scholars to his lodgings, where he plied them with good food and ale for three days, along with long recitations of his golden prose. But they got off easy compared with those invited to the “Funeral Supper” of the 18th-century French bon vivant Grimod de la Reynière, held to promote his opus “Reflections on Pleasure.” The guests’ curiosity turned to horror when they found themselves locked in a candlelit hall with a catafalque for a dining table, and were served an endless meal by black-robed waiters while Grimod insulted them as an audience watched from the balcony. When the diners were finally released at 7 a.m., they spread word that Grimod was mad — and his book quickly went through three printings.